Client
Role
DELIVERABLES
Client
Role
DELIVERABLES
Background
YLR Creative was approached by Early Intel, a provider of data analytics services for Head Start programs, to enhance the user experience of their Q.I. Network website, making it more accessible to users new to this field.
Problem:
Early Intel’s Q.I. Network faced a challenge in attracting users unfamiliar with data analytics and quality improvement. This lack of engagement hindered the program’s potential impact.
Goals and Objectives:
To simplify these complex topics and redesign the website to be more engaging and user-friendly, enhancing its appeal and usability for a broader audience
Discovery and Analysis
Comprehensive research to understand Early Intel's audience and their interaction with the existing website.
Sitemap Creation
Constructed a user-centric sitemap, laying the groundwork for the site's structure and flow.
Wireframe Prototyping
Developed mini wireframes, focusing on the user journey and key interaction points.
Final Design Implementation
Translated refined wireframes into a full-scale design.
Final
results
Data insights gathered from Google Analytics shows what this redesign accomplished in comparison with one year prior to this site re-launch.
29%
increase in visibility to the
Q.I. Network page
19%
overall bounce rate
3.4%
increase in new users
visiting the Q.I. Network page