Client
Array Bookkeeping
Role
Brand Strategist & Designer
DELIVERABLES
Brand & Marketing Strategy, Messaging, Branding & Identity Design, Collateral Design
Client
Array Bookkeeping
Role
Designer
DELIVERABLES
Logo
![branding@2x](https://ylrcreative.com/wp-content/uploads/2023/08/branding@2x.png)
Problem:
Array Bookkeeping lacked a cohesive and impactful brand identity, making it difficult to stand out in a competitive market and connect with their target audience effectively.
Goals and Objectives:
Develop a brand identity that conveys professionalism, approachability, and expertise, while establishing Array Bookkeeping as the go-to bookkeeping service for non-profit organizations and women-owned businesses.
![Screenshot 2023-08-23 at 12.17.58 AM](https://ylrcreative.com/wp-content/uploads/2023/08/Screenshot-2023-08-23-at-12.17.58-AM.png)
Discover
Comprehensive research was conducted to understand Array Bookkeeping's mission, target audience, industry, and competitors.
![logo-concept-sketch Logo sketches - Brand Identity & Brand Strategy - Dunwoody, Alpharetta, Roswell, Woodstock, Milton, Canton](https://ylrcreative.com/wp-content/uploads/2023/08/logo-concept-sketch.jpg)
Concept Development
Several concepts were ideated and refined through collaborative workshops with Array Bookkeeping's team, focusing on aligning the brand with their values and target audience.
![abs_professional_approachable brand mood board](https://ylrcreative.com/wp-content/uploads/2023/10/abs_professional_approachable.jpg)
Design Execution
The chosen concept was executed, creating a new logo, selecting a color palette, typography, and crafting brand guidelines.
![BEFORE array bookkeeping logo - before brand refresh](https://ylrcreative.com/wp-content/uploads/2023/08/array-logo-before.jpg)
![AFTER array bookkeeping logo - after brand refresh](https://ylrcreative.com/wp-content/uploads/2023/08/array-logo-after.jpg)
![array-door](https://ylrcreative.com/wp-content/uploads/2023/08/array-door.jpg)
![abs_bc_v3_mock](https://ylrcreative.com/wp-content/uploads/2023/07/abs_bc_v3_mock.jpg)
![array-flyer](https://ylrcreative.com/wp-content/uploads/2023/08/array-flyer.jpg)
![array-website](https://ylrcreative.com/wp-content/uploads/2023/08/array-website.jpg)