Brand Strategist & Designer
Brand & Marketing Strategy, Messaging, Branding & Identity Design, Collateral Design
Array Bookkeeping lacked a cohesive and impactful brand identity, making it difficult to stand out in a competitive market and connect with their target audience effectively.
Goals and Objectives:
Develop a brand identity that conveys professionalism, approachability, and expertise, while establishing Array Bookkeeping as the go-to bookkeeping service for non-profit organizations and women-owned businesses.
Comprehensive research was conducted to understand Array Bookkeeping's mission, target audience, industry, and competitors.
Several concepts were ideated and refined through collaborative workshops with Array Bookkeeping's team, focusing on aligning the brand with their values and target audience.
The chosen concept was executed, creating a new logo, selecting a color palette, typography, and crafting brand guidelines.