Hi, I’m Vee —
Founder of YLR Creative.
I’m a senior creative with 18+ years of experience in digital and print design, corporate branding, and creative direction. I started YLR Creative to fill a cultural and creative gap: Black-led brands deserve visual identities that reflect their excellence, soul, and strategic vision.
Case Studies
The AstroTwins – Interior Book Design
The AstroTwins entrusted YLR Creative to reimagine the interior design and layout of their annual horoscope guide and 12 zodiac planners. By refining their existing template and introducing custom
Mastering Brand Consistency
Discover how YLR Creative excels in creating custom brand style guides, ensuring consistent and impactful branding across various platforms. Our approach involves deeply understanding each client's unique industry and
ChildPlus Software 2023 Interactive Calendar
As Creative Director for this project, I led the design of an interactive printed calendar. Collaborating with diverse teams, we infused it with engaging monthly themes, playful illustrations, and
Array Bookkeeping Brand Identity
Array Bookkeeping faced brand invisibility in a saturated market. Through in-depth research and collaborative workshops, a revitalized brand identity was crafted, emphasizing professionalism and targeting non-profits and women-owned businesses.

Branding & Strategy
What’s your brand’s untold story?
Discover the untapped potential of your brand’s narrative. With YLR Creative, establish an identity that intrigues and leaves a lasting imprint.

Marketing & Design
Are you ready to stand out?
Amplify your message in an oversaturated market. At YLR Creative, we design with purpose, ensuring every campaign turns heads.

Web & Digital Design
Ready to explore the digital realm’s undiscovered corners?
Elevate your digital presence with YLR Creative. Dive into a web experience that captivates and converts.